High Definition Printing now available for instant issuance of financial cards

By BusinessWire

MINNEAPOLIS, BUSINESS WIRE — Fargo Electronics, Inc., a global leader in secure technologies for card identity systems, today announced the introduction of the HDPii Financial Card Printer. Utilizing Fargo’s patented High Definition Printing (HDP) technology, the HDPii is targeted toward banks, credit unions and retailers for on-site instant issuance of debit, credit and prepaid cards. “The HDPii sets a new standard in the instant issuance of financial and retail cards,” said Steve Blake, vice president of business development for Fargo. “Utilizing High Definition Printing, cards no longer need to be preprinted, embossed or indent printed.”

Both cardholders and financial institutions will experience advantages of the HDPii Financial Card Printer:

Improved Customer Experience: In a world of instant gratification, delivering a card on the spot means customers will not have to wait for days or weeks to receive their card, or be concerned that it may be lost or stolen in the mail. In addition, by printing the card’s text and images on-site, banks can offer their cardholders increased customization of the card with features like personal photos and co-branding logos.

Reduced costs: The HDPii can personalize all the static and variable data on a card, thereby allowing banks to dramatically reduce their SKUs of preprinted cards. This reduces their inventory costs and simplifies operations. Plus, the cost of electronics, for a more impressive public image. Unlike direct dye sublimation printers, HDPii virtually matches the color, clarity and vividness of preprinted cards. And, because large minimum quantities of preprinted cards are no longer necessary, banks can develop a greater array of co-branding programs with small and mid-size companies. This increases the bank’s competitive position and increases revenue opportunities and customer loyalty.

“To maintain a competitive advantage, financial institutions and retailers need to offer their customers greater convenience and personalization,” said Blake. “With the HDPii, they can enhance their customers’ experience while reducing their costs.”

About Fargo

Founded in 1974, Fargo Electronics is a global leader in the development of secure technologies for identity card issuance systems, including secure card printer/encoders, materials and software. Fargo provides physical, information and transaction security for a wide variety of applications and industries, including financial, retail, government, corporate, national IDs, drivers’ licenses, universities, schools and membership.

Fargo is part of HID Global, a leading supplier and manufacturer in smart card technology and products for a variety of markets including financial, transportation, government and network of professional systems integrators. For more information about Fargo, visit www.fargo.com.

(C) 2007 Fargo Electronics. All rights reserved. High Definition Printing is a trademark of Fargo Electronics Inc.

Contacts:
Fargo Electronics,
Inc. Sharon Steinhoff Smith,
952-941-9470,
ext. 187 E-mail: ssmith@fargo.com

Copyright Business Wire 2007. All Rights Reserved