Thursday December 6, 2:38 pm ET

First Operation of its Kind in the United States Makes Gift Card Buying More Convenient

LOUISVILLE, Ky.–(BUSINESS WIRE)–The popular gift card mall seen in supermarkets and drug stores nationwide has expanded to the places where people work and live with the launch of an innovative new concept – “Gift Card Central” - by HQ Gift Cards, a division of Stored Value Solutions. This holiday season, office workers and residents in 25 of Atlanta’s class A office developments and residential condominium towers can purchase a variety of retail, dining, affinity and experiential cards at the lobby desks run by Concierge Services of Atlanta (CSOA). The concept seeks to make gift card-buying even more convenient for busy corporate executives, office workers and luxury condominium residents.This new concept is being piloted for nationwide expansion in 2008. Over 35 different cards are available including Starbucks, AMC and Regal Theaters, Barnes & Noble, GAP, Footlocker, Old Navy, as well as sports teams and telecom cards. The gift cards sell for $25 and $50 and can be redeemed at any store location. Also available are American Express and Visa cards in $25 and $50 denominations.

“As the popularity of gift cards continues to grow, it is critical to make them more convenient and accessible for purchase,” said Bob Skiba, executive vice president and general manager of Stored Value Solutions. “Since gift cards are a very popular gift choice for friends and co-workers, the convenience of offering gift cards in residential and commercial outlets was the logical next step for distribution.”

“We are thrilled to offer this new service and level of convenience for Atlanta residents and employees,” said Penny Morriss, owner and president of CSOA. “As the premier provider of specialized services to Class A office buildings, private clubs and luxury condominiums in Atlanta, we can accommodate a single purchase for a customer or even structure reward programs for our corporate clients.”

About Stored Value Solutions

Stored Value Solutions provides custom gift card solutions for prepaid cards, loyalty and B2B applications for a diverse set of clients including retailers, airlines, casinos and e-tailers. As a leading provider of magnetic stripe gift cards, Stored Value Solutions serves six of the top ten U.S. retailers and annually processes one billion transactions for 600 clients and their 580 million cardholders. In 2006, Stored Value Solutions acquired HQ Gift Cards, a provider of gift card mall programs that provides management operation services for over 200 malls nationwide. Stored Value Solutions is based in Louisville, KY, employs more than 400 people, and is owned by Minneapolis-based Ceridian Corporation. www.storedvalue.com

About Ceridian

Ceridian Corp. is a business services company that helps its customers maximize the power of their people, lower their costs and focus on what they do best. The company’s suite of innovative managed human resource solutions includes payroll and compensation, employee benefits administration, staffing, compliance, HR administration and Employee Assistance Programs (EAP), work-life and health and productivity solutions. Ceridian serves businesses and employees in the United States, Canada and Europe. For more information about the human resource outsourcing company’s comprehensive array of solutions, visit www.ceridian.com or call (800) 729-7655. Through its Comdata and Stored Value Solutions (SVS) subsidiaries, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States.

Contact:

Stored Value Solutions
Trisha Torrado, Sr. Communications Manager, 615-376-8601
ttorrado@comdata.com